ABBA – The Winner Takes It All

Choreographing Nostalgia and Innovation for Butlins

Taking on the responsibility of choreographing a tribute to a legendary group like ABBA was both exhilarating and daunting. Partnering with Butlins, we created a 40-minute extravaganza that was nothing short of a love letter to the iconic Swedish band. But this wasn't just a nostalgic walk down memory lane; it was an imaginative reimagining of ABBA's timeless classics. The show blended the irresistibly catchy tunes that everyone knows and loves with a fresh, modern flair, delivered through the electric medium of commercial-style dance.

From the initial concept to the final performance, the vision was clear: to craft a show that was a multi-generational celebration, appealing to both die-hard ABBA fans and newcomers alike. We aimed to make the experience interactive, inviting the audience to not just observe but to participate, transforming each show into a communal singalong. To enhance this experience, we leaned into commercial dance choreography, infusing modern dynamism and youthful energy into every sequence.

The result was a high-octane, jam-packed spectacle that kept audiences singing, clapping, and dancing from start to finish. By blending classic tunes like "Mamma Mia" and "Dancing Queen" with contemporary dance elements, we created a truly unique experience that celebrated ABBA's lasting impact on music and culture. It was a tribute that both honoured and revitalized the band's enduring legacy, setting a new standard for what a musical homage could be. In bringing this project to life, we at Butlins felt more than the thrill of artistic achievement; we felt the joy of uniting people through the universal language of music and dance.